Answer: I hope not!
It seems as though no matter what form of media I am trying to enjoy, I'm constantly being interrupted by someone trying to pick my pocket.
I understand that revenues generated from advertising is what allows some forms of media to be available at no cost to the consumer, but do they have to be so annoying? When was last time you heard, read or viewed a commercial that you found interesting and informative enough that it actually convinced you to go out and purchase that product? (Not so fast. Read on.) Usually they feel the necessity to not only point out the merely obvious, but the extremely obvious as well. Example: This grease fighting cleaner helps to dissolve grease on contact! I suspect that this cleaning product company believes that the consumer/potential purchaser might be confused about two issues here: 1. That a grease cleaner is in fact to be used to clean up grease and 2. That it actually has to come into contact with the grease to work. Annoying.
Silly, insulting commercials bother me so much, I'm considering starting a non profit organization called Silly Commercials Upset Me (SCUM). Together maybe we could get legislation passed by all of the politicians that use advertising to help win their positions pass laws that restricts how much commercials are allowed to insult our intelligence.
The biggest problem I would encounter with the SCUM program is this: Probably most of the members including myself, are in fact influenced by advertising to purchase goods and services whether we know it or not. It would be hard to believe that small companies all the way up to huge corporations would spend large amounts of money on something that did not generate a positive return on their investment. So you have to believe that advertising must work.
I'm sure that advertising agencies spend a great deal of time determining which angles,triggers, approaches, etc. that best help their clients sell their goods and services. These agencies, I would assume have a variety of professionals from Psychologists to Comedians helping to decide what type/style of advertising will produce the best sales results. The average American Joe or Jane doesn't stand a chance against these expert pickpockets, let alone little Joey or Janie.
I'm sorry that I sound so cynical about something that probably doesn't bother most people as much as it does me, but there is a little more to the point I'm trying to make here than just being a crabby old fart with nothing better to bitch about than a common occurrence in our everyday lives.
The bottom line is this: Most Americans have probably been influenced to purchased something, whether they needed/wanted or not, because of an advertising campaign for that product.
Food for thought: If sponsored media can effect what we purchase and how we spend our hard earned money, what other influence might they have in our daily lives? It scares me, how about you?
i am at the point in my life that i try to avoid commercials. i tape shows because of this and i have not heard live radio in a very looking time.
ReplyDeleteMark--Your new entries are great. You really have settled into this blogging thing! You are comfortable, confident and engaging. Good content and analysis. Good visual appeal and writing flow. Keep it up.
ReplyDeleteI've found that instead of being persuaded to buy something, annoying ads or ads with messages that I don't support stick in my mind, but for purposely making sure that I don't buy their products. Because we vote with our choices and what we buy is money in their pockets. But I agree, inadvertently sometimes ads (mostly food ads) actually achieve their purpose haha.
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